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    Digital Marketer 
    Eileen Brown, Betsy Aoki
    • 9781780174006 Paperback
      UK Price: £19.99 £14.99 
    This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.
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    Business Writing for Technical People 
    Carrie Marshall
    • 9781780174457 Paperback
      UK Price: £9.99 £7.49 
    In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
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    Technical Writing for Business People 
    Carrie Marshall
    • 9781780174464 Paperback
      UK Price: £9.99 £7.49 
    Technical writing needs to be clear and it needs to be precise. This book shows you how to achieve this and more. Whatever the content or context, in this book you’ll discover the essential tools and resources that you need to create technical writing that works for everyone.
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    Writing for Social Media 
    Carrie Marshall
    • 9781780174501 Paperback
      UK Price: £9.99 £7.49 
    Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business.
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    Business Cases That Get Results 
    Carrie Marshall
    • 9781780174556 Paperback
      UK Price: £9.99 £7.49 
    In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including how best to tackle ROI and what key questions you should be answering, along with how to write effectively. An example business case template is also provided.
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    Data Analyst 
    Rune Rasmussen, Obi Umegbolu, Harish Gulati, Clare Stanier, Charles Joseph
    • 9781780174327 Paperback
      UK Price: £19.99 £14.99 
    With this book, aspiring data analysts will discover what data analysts do all day, what skills they will need for the role, and what regulations they will be required to adhere to. Practising data analysts can explore useful data analysis tools, methods and techniques, brush up on best practices and look at how they can advance their career.
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    Data Protection Officer 
    Sofia Edvardsen, Filip Johnssén
    • 9781780174365 Paperback
      UK Price: £19.99 £14.99 
    The EU General Data Protection Regulation (GDPR) came into force in May 2018. This book details the dynamics of the designated Data Protection Officer role including the underlying requirements, skills and activities involved in starting up or developing privacy programmes and in building a culture that supports privacy and security of data.
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    Digital Transformation 
    Bob Black
    • 9781780174129 Paperback
      UK Price: £24.99 £18.74 
    This book will help managers to make sense of digital transformation and guides them in moving forward. Key areas of digital organisations and how they operate are covered, including new organisational models, new skills and ways of working, focus on user experience at the heart of planning and the rise of data in decision making.
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    Penetration Testing 
    Nick Furneaux, Jims Marchang, Rob Ellis, Jason Charalambous, Moinuddin Zaki, Peter Taylor, Roderick Douglas, Felix Ryan, Ceri Charlton, Gemma Moore, Tylor Robinson, Sharif Gardner
    • 9781780174082 Paperback
      UK Price: £27.99 £20.99 
    This essential BCS guide for business and IT managers, in collaboration with CREST, explains the process of penetration testing and the benefits it brings. The book brings together a wide range of expertise, insight, and tips for setting up a penetration testing programme, maintaining it, and responding to the results of penetration tests.
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    Chief Information Security Officer 
    Rob Newby, Adrian Davis
    • 9781780173795 Paperback
      UK Price: £19.99 £14.99 
    This practical book details the role of CISO in organisations, including responsibilities, required and desirable skills, relevant industry standards and frameworks, career progression opportunities and case studies. The checklists and pragmatic tips in every chapter will help you get to grips with the role and prepare you for success.
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    Managing Data Quality 
    Tim King, Julian Schwarzenbach
    • 9781780174594 Paperback
      UK Price: £29.99 £22.49 
    This book explains data quality management in practical terms, focusing on three key areas - the nature of data in enterprises, the purpose and scope of data quality management, and implementing a data quality management system, in line with ISO 8000-61. Examples of good practice in data quality management are also included.
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    Governance of Data 
    Alison Holt, Benoit Aubert, David Sutton, Frédéric Gelissen, Nathalie de Marcellis-Warin, Abdelaziz Khadraoui, Brian Donnellan, Alisdair McKenzie, Geoff Clarke, Mihai Bilauca, Pan Rong, Jose Antonio Costa, Ming Li, Rohan Light, Ardi Kolah, Beenish Saeed
    • 9781780173757 Paperback
      UK Price: £32.99 £24.74 
    This book is a guide to developing strategy and policy for data governance, in line with the developing ISO 38505 governance of data standards. It will assist an organisation wanting to become more of a data driven business by explaining how to assess the value, risks and constraints associated with collecting, using and distributing data.
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    Cyber Security ABCs 
    Jessica Barker, Adrian Davis, Bruce Hallas, Ciarán Mc Mahon
    • 9781780174242 Paperback
      UK Price: £24.99 £18.74 
    Cyber security problems don’t always relate to technological faults. Many can be avoided or mitigated through improved cyber security awareness, behaviour and culture change (ABCs). This book guides organisations looking to create an enhanced security culture through improved understanding and practice of cyber security at an individual level.
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    User Experience Foundations 
    Nick de Voil
    • 9781780173498 Paperback
      UK Price: £24.99 £18.74 
    This book provides a reasoned and authoritative description of what user experience (UX) is, why it works, what tools and techniques are involved, and how it fits in the software development process, in line with the BCS Foundation Certificate in User Experience and ISO 9241-210.