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Business Writing for Technical People

Carrie Marshall (author)

UK Price: £9.99 £7.49 EU Price: €12.99 €9.74 ROW (USD) Price: $14.99 $11.24 
ISBN: 9781780174457
Format: Paperback
Dimensions: 129 x 198
Number of pages: 83
Publication date: 17 SEP 2018
Publisher: BCS, The Chartered Institute for IT

Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
  • What is Business Writing?
  • Learning to Write Without Fear
  • Think Before You Ink
  • Choose Your Weapons
  • Fight the Flab
  • Junk the Jargon
  • Make Your Case
  • Writing For Robots: Business Writing for the Internet
  • Be Your Own Audience
  • Communicating Goodwill and Delivering Bad News
  • What To Do When the Words Won't Come
  • The Business Writing House of Horrors

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