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Business Cases That Get Results

Carrie Marshall (author)

UK Price: £9.99 £7.49 

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ISBN: 9781780174556
Format: Paperback
Dimensions: 129 x 198
Number of pages: 80
Publication date: 01 OCT 2018
Publisher: BCS, The Chartered Institute for IT




A business case is a logical, structured argument to bring about business change, aimed at the decision makers in your organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including how best to tackle ROI and what key questions you should be answering, along with how to write effectively. An example business case template is also provided, completing the tools you need to make your case with confidence.
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
  •  Introduction: What Is A Business Case?
  •  The Key Questions Your Case Needs To Answer
  •  The Importance of Identifying Every Stakeholder
  •  How To Structure Your Business Case
  •  Thinking About Risks
  •  ROI: What It Is and Why You Need To Show It
  •  Making Your Case With A Presentation
  •  Internal Opposition: The Enemy In the Ranks
  •  The Importance of Editing
  •  Business Case Template: Standard Projects
  •  Business Case Template: Very Large Projects
  •  Afterword 

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