Electronic Business
2nd edition
Geoffrey Sampson (author)UK Price: £27.99 EU Price: €35.99 ROW (USD) Price: $43.99 ISBN: 9781902505893
Format: Paperback
Dimensions: 172 x 246 x 16
Number of pages: 280
Publication date: 01 JUN 2008
About the book:
Online retailing continues to grow at a staggering rate. IT professionals are playing an increasingly pivotal role in shaping this new business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book supports all of those with a stake in e-business or e-commerce by providing a solid grounding in the main functions. It will offer vital support to anybody setting up a new business, managing an existing business or delivering an IT service to an e-business customer. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.
The potential to generate higher sales, exploit new markets, improve cost savings and streamline work processes all flow from a genuine understanding of the principles outlined in Geoffrey Sampson’s book.
About the Author(s):
Geoffrey Sampson was educated at Cambridge and Yale Universities. He has taught at LSE, Lancaster and Leeds Universities and worked as a consultant in the private sector. He is currently a professor of computer science at Sussex where he teaches e-business.
Table of Contents:
1 Introduction
2 IT and the structure of the economy
3 E-commerce strategies
4 E-business and the institutions of society
5 Jurisdiction, regulation, taxation
6 Does IT matter?
7 Shifting to an intangible economy
8 Enterprise resource planning
9 Marketing and customer relationships
10 Advertising and Web 2.0
11 Diverse enterprise applications
12 Web services
13 The open source movement
14 Into the future
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