Search results for:
Strategy
Matching titles: 1 to 12 of 12
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User Experience Foundations
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Nick de Voil (author)
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- 9781780173498 Paperback
UK Price: £24.99 £18.74 EU Price: €31.99 €23.99 ROW (USD) Price: $34.99 $26.24
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This book provides a reasoned and authoritative description of what user experience (UX) is, why it works, what tools and techniques are involved, and how it fits in the software development process, in line with the BCS Foundation Certificate in User Experience and ISO 9241-210.
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Digital Marketer
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Eileen Brown (author), Betsy Aoki (author)
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- 9781780174006 Paperback
UK Price: £19.99 £14.99 EU Price: €24.99 €18.74 ROW (USD) Price: $27.99 $20.99
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This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.
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Growing Yourself As A Leader
Technical Leadership Capabilities
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Brian Sutton (author), Robina Chatham (author)
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- 9781780173917 Paperback
UK Price: £9.99 £7.49 EU Price: €12.99 €9.74 ROW (USD) Price: $14.99 $11.24
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In this book, management experts Brian Sutton and Robina Chatham describe six management techniques to help you develop your leadership capabilities and grow as a leader. With real life examples, tips and mini exercises, you'll also boost your soft skills as you progress your personal and professional development.
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Delivering Benefit
Technical Leadership Capabilities
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Brian Sutton (author), Robina Chatham (author)
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- 9781780173986 Paperback
UK Price: £9.99 £7.49 EU Price: €12.99 €9.74 ROW (USD) Price: $14.99 $11.24
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In this book, management experts Brian Sutton and Robina Chatham describe six management techniques to help you develop your leadership capabilities and deliver benefit to your customers, team and organisation. With real life examples, tips and mini exercises, you'll also boost your soft skills as you improve your professional value.
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Modelling Business Information
Entity relationship and class modelling for Business Analysts
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Keith Gordon (author)
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- 9781780173535 Paperback
UK Price: £29.99 EU Price: €37.99 ROW (USD) Price: $41.99
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This is an essential guide to entity relationship and class modelling for business analysts in line with, and beyond, the BCS Data Analysis syllabus.
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Mastering Digital Business
How powerful combinations of disruptive technologies are enabling the next wave of digital transformation
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Nicholas D. Evans (author)
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- 9781780173450 Paperback
UK Price: £24.99 EU Price: €31.99 ROW (USD) Price: $34.99
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This strategic guide for business and IT executives focuses on how today’s most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
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Mastering Digital Business
How powerful combinations of disruptive technologies are enabling the next wave of digital transformation
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Nicholas D. Evans (author)
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- 9781780173627 Hardback
UK Price: £34.99 EU Price: €43.99 ROW (USD) Price: $48.99
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This strategic guide for business and IT executives focuses on how today’s most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
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Off-The-Shelf IT Solutions
A practitioner's guide to selection and procurement
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Martin Tate (author)
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- 9781780172583 Paperback
UK Price: £32.99 EU Price: €41.99 ROW (USD) Price: $46.99
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This practical book presents a proven decision-making process to help IT and business managers select the off-the-shelf software product that best fits the needs of their organisation. Suitable for all sectors, it offers a structured approach to managing stakeholders, requirements and candidate IT vendors.
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Governance of IT
An executive guide to ISO/IEC 38500
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Alison Holt (author)
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- 9781780171548 Paperback
UK Price: £32.99 EU Price: €41.99 ROW (USD) Price: $46.99
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Directors and government ministers across the world are increasingly being held accountable for failed or sub-standard IT systems. This valuable book helps IT teams and senior executives to create a safe and robust governance framework for their organisation by applying the principles of the ISO Governance of IT Standard 38500 on IT activity.
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Working the Crowd
Social media marketing for business
2nd edition
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Eileen Brown (author)
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- 9781780171265 Paperback
UK Price: £19.99 EU Price: €24.99 ROW (USD) Price: $27.99
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Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
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Enterprise Content Management
A Business and Technical Guide
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Stephen A. Cameron (author)
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- 9781906124670 Paperback
UK Price: £32.99 EU Price: €41.99 ROW (USD) Price: $46.99
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The enterprise content management tools and strategies introduced in this book enable the capture, management, storage and delivery of an organisation's information. The book is essential reading for executives contemplating or managing their information strategies and for enterprise architects involved in the delivery of ECM solutions.
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IT-Enabled Business Change
Successful Management
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Sharm Manwani (author)
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- 9781902505916 Paperback
UK Price: £32.99 EU Price: €41.99 ROW (USD) Price: $46.99
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The high-profile failure of major IT-related projects in both private and public sectors underlines the need for stringent change management. This book examines the types of business change processes that involve the use of IT, from the reasons organisations change the way they work, to how that change is identified, managed and implemented.
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