Dr Peter Parkes has held programme director roles in the private and public sectors, public private partnerships and ‘Big 4’ consultancy practices. He is a Fellow of BCS, The Chartered Institute for IT, the Association for Project Management and the Chartered Management Institute. With the APM he is a Trustee and Board Champion for best practice groups and regular speaker on aspects of project management. He is a professional member of the Association for NLP and an NLP Master Practitioner.
Print ISBN-13: 9781780172811
Ebook ISBN-13: 9781780172835
Part 1 The world of business analysis
Part 2 The world of NLP
Part 3 Bringing the two worlds together - putting NLP into practice for business analysis
The book is essential for everyone who is involved in business change. Peter Parkes emphasises the need for self awareness and soft skills to deal with internal and external stakeholders.
Peter has done a great job of bringing the generic tools of NLP into a pragmatic framework to help with business analysis.
As the role of BA is growing to be more and more strategic, effective use of soft skills and stakeholder management will distinguish great BAs in the near future. The approaches proposed in this book definitively benefit the development of these required skills.
‘Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner.’
board director at Centre for Change Management, lead author of ‘Managing Successful Programmes’, MD
‘At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours.’
Talent Solutions Director for Technology, Change & Digital Transformation
‘At PMI we are keen for the BA and PM to work better together, and have products in both of these areas. This book demonstrates the NLP approach and toolset for developing effective behaviours for realising benefits from change management. We are pleased to endorse it.’
‘Peter is an impressive coach with an extensive professional experience. His long experience as an NLP practitioner allows him to initiate amazing transformational experience.’
‘In order to work in an agile environment, the modern BA needs to develop a corresponding agile mind-set and behaviours.’
author of Agile Project Management in Government
'Businesses are made of people. Peter Parkes combines his extensive knowledge of NLP and the world of business to bring you an essential toolkit.’
NLP Master Trainer & MD
‘Peter Parkes, one of our associates, showed that NLP can provide a structured approach (dare I say, a method) to inter-personal and intra-personal techniques in a way that process and task oriented people can relate to and apply.’
lead author of PRINCE2 (2009 refresh) and partner