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Mastering Digital Business

How powerful combinations of disruptive technologies are enabling the next wave of digital transformation

By (author) Nicholas D. Evans

Publication date: 31 Jan 2017

This strategic guide for business and IT executives focuses on how today’s most disruptive technologies (including social, mobile, analytics, cloud, wearables, intelligent automation, robotics, and the IoT) can be applied in powerful combinations, together with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
Nicholas D. Evans is a Vice President and General Manager at Unisys. One of Consulting Magazine’s Top 25 Consultants, and one of ComputerWorld’s Premier 100 IT Leaders, he has 25 years of consulting under his belt and is also a widely-recognized digital business speaker and author.

Dimensions: 244x170mm

Print ISBN-13: 9781780173627

Ebook ISBN-13: 9781780173474

196 pages

Imprint: BCS, The Chartered Institute for IT


 Part I: INSIGHT – Setting Your Digital Transformation Vision  

Chapter 1: Designing your digital business strategy and vision 

Chapter 2: Re-thinking and re-designing your business models and processes  

Chapter 3: Maximizing the potential of today’s disruptive technologies for digital business  

Chapter 4: The new platform ecosystem for digital business 

 Part II: PLANNING – Leading and Organizing for Digital Transformation  

Chapter 5: Organizing and adapting corporate innovation processes for digital transformation 

Chapter 6: Identifying and prioritizing opportunities with Innovation Workshops 

Chapter 7: Timing your move based on technology maturity 

Part III: ACTION – Digital Transformation Strategies for specific Target Business Outcomes  

Chapter 8: Enhancing the digital customer experience 

Chapter 9: Transforming the digital workplace 

Chapter 10: Gaining insights from analytics 

Chapter 11: Optimizing infrastructure and simplifying management 

Part IV: ROADMAP – Taking an Agile Journey to the New Platform Ecosystem  

Chapter 12: Mastering the digital services lifecycle and speeding time-to-market 

Chapter 13: The agile journey to the new platform  


'Nicholas Evans is a magician, weaving together the complexities of the digital world into a tapestry of opportunities for alert companies and managers. And like a good magician, he makes it look easy. Get started on your digital transformation with this book NOW.'

Henry Chesbrough
Professor at UC Berkeley Haas School of Business, Author of 'Open Innovation: The New Imperative for Creating and Profiting from Technology'

'The digital transformation, based on vast data from cheap sensors and cloud intelligence, will enable new business models, new strategies, and new empires in all industries. Using insight and case studies, Mastering Digital Business does a superb job guiding us through the changes coming, and helping us think through not only new product and logistics strategies, but how management itself must evolve to thrive in the coming decades.'

R. Preston McAfee
Chief Economist. Microsoft

'By their very nature, transformations require disruptive changes. Digital transformations requires companies to be in a state of constant change. Mastering Digital Business shows that successful digital transformation goes beyond leading edge technology to include disruptive business models, redesigned processes, and – most importantly –cultural change.'

Jonathan Becher
Chief Digital Officer, SAP

'Mastering Digital Businesses is a highly topical book and a must read for both business and IT executives looking to come out on top by leveraging disruptive technologies. Nick is a brilliant writer and in this book he combines case studies with in-depth analysis to provide valuable insights for digital leaders. The importance for traditional players to swiftly move towards a more agile and flexible digital environment while blending the 'new' with the 'old' can't be understated and Nick takes the reader through a straightforward thought process for how to do this successfully.'

Robert Eriksson
Head of Engineering, Digital & Transformation, Lloyds Banking Group

'Much talk is happening about digital transformation and innovation. Rarely does this talk cover pragmatic steps regarding how to ‘make sense’ and ‘take action’ on the new opportunities that today’s most disruptive technologies catalyze. Nick’s book does that – providing “blueprints for action” – helping those who take advantage of Nick’s insights move from conceptual discussions to pragmatic action, with speed and scale. Of particular value is his distillation of patterns – or what he calls “palette” – of options of which technologies to use in which combination to take advantage of different business opportunities.'

Ralph Welborn
CEO, Imaginatik

'With 52% of the Fortune 500, merged, acquired, gone bankrupt, or fallen off the list since 2000, the digital revolution has transformed business models. Leaders need pragmatic advice from strategy to execution on digital transformation. Nicholas’ book Mastering Digital Business provides practitioners with not only the first principles required to succeed but also a pragmatic approach to addressing the change management requirement for success in decoding digital business.'

R “Ray” Wang
Principal Analyst & Founder, Constellation Research

'Mastering Digital Business is a real wakeup call. For company leaders willing to see, react to and foresee the signals of change, this is a must-read manual.'

Sanjay Sarma
Professor of Mechanical Engineering, MIT

'In today's world, successful organisations recognise that technology is a force which makes scarce resources abundant. And those same organisations have put technology capability at the heart of business strategy. Nicholas D. Evans' book goes beyond the theory of the digital disruption which is impacting our lives, and provides business leaders with compelling, practical advice for redesigning our organisations, strategies, environments, and workforce to not only compete but to thrive in an age of ever increasing complexity and technical innovation. Read it. Then share it with your team!'

Stephen Foreshew-Cain
COO, Co-op Digital

'Nicholas has managed to take the world of innovation and digital transformation and make it simple enough to understand at all levels within the business, which is no mean feat. The book covers a number of insights and strategies that will allow c-level execs and techies alike to decode the transformation of businesses in the digital age.'

Matt Harris
Head of IT, Mercedes AMG Petronas Formula One Team

'Mastering Digital Business is fundamentally about innovation. Whether you want new products, services, processes, or business models, this book can help jump start business growth through tapping into the power of digital business.'

Soren Kaplan
Bestselling & Award Winning Author of The Invisible Advantage

'Digital disruption is THE business issue! Leaders need to be armed with how to think about this to succeed in the future. Evans provides straightforward recipes to navigate through this important transition.'

Mark Sherman
Managing Director, Telstra Ventures