By (author) Eileen Brown, Betsy Aoki
Publication date: 12 Nov 2018In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
Print ISBN-13: 9781780174006
Ebook ISBN-13: 9781780174020
- Overview of the Digital Marketing Field
- The Role of the Digital Marketer
- Tools, Methods and Techniques
- Next Steps For The Digital Marketer
- A Day In The Life Of A Digital Marketer
digital marketing agency owner, social media pioneer, and author of 'The Whuffie Factor'