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Technical Training Management

Commercial skills aligned to the provision of successful training outcomes

By (author) CEdMA Europe

Publication date: 08 Apr 2019

With technical skills in ever increasing demand and software updates coming thick and fast, the need for technical training is rising rapidly. To be successful in the provision of technical training in IT requires a solid commercial understanding of how to establish, develop, control and deliver results that provide the customer with an expected return on their IT investment and deliver strong shareholder value. This book provides you with this understanding, along with guidance on applying a strong execution plan to drive customer retention, grow the technical training business, and monitor progress for continual success.
CEdMA, the Computer Education Management Association, is a leading membership organization for training executives, managers, and professionals on a management path in technology companies. CEdMA's mission is to align education services with corporate objectives by driving customer success and adoption in a fiscally responsible way, while providing outstanding value to members.

Dimensions: 244x170mm

Print ISBN-13: 9781780174969

Ebook ISBN-13: 9781780174822

302 pages

Imprint: BCS, The Chartered Institute for IT

  1. The Technical Training Organisation
  2. Strategy and Business Execution
  3. Technical Training Product Management
  4. Business Model
  5. Business Development and Marketing Management
  6. Revenue Generation
  7. Sales
  8. Schedule and Resource Management
  9. Authorised Training Partner Management
  10. Consulting Services
  11. Offerings and Modalities
  12. Curriculum Development and Management
  13. Certification
  14. Governance and Metrics Management
  15. Financials
  16. Staff Management and Development
  17. Legal
  18. Infrastructure and Tools   
'For experienced business leaders or professionals new to the area, this book provides a comprehensive, detailed guide to managing a technical training business. It includes concise definitions of often misunderstood training concepts, time-proven examples of organization design, contracts, workflows and decision trees. CEdMA Europe and BCS have created both a valuable primer and essential day-to-day handbook to building and leading a top-notch, profitable, technical training business.'

Cushing Anderson
VP of IT Education and Certification Research at IDC

'An excellent guide and rich compendium of principles to help run a successful technical training business. The book is a very useful reference companion to be used daily - it is comprehensive, insightful and full of best practices.'

Matthew Poyiadgi
Vice President, Pearson VUE, Europe, Middle East & Africa

'This is a book you will go back to time and time again. I regard it as an invaluable assistant to anyone involved in service-based training businesses in today’s technology driven world. It is a significant body of knowledge for our industry with current practical experience and laser like insight into everything from strategy to scheduling, and from making money in each modality to legal protection. I anticipate it providing professional success to those who learn from the guidance within its pages.'

Jon Buttriss
Non-Executive Director, London Learning Consortium & Member of the IIBA Board of Directors

''Technical Training Management’ provides a comprehensive framework for companies who are just getting their customer technical education programs off the ground, and a nice refresher for more seasoned leaders. Philip shares his real world experience and has also managed to provide a modern perspective on customer technical education models for today’s customer success focused world.'

Danielle Campbell
Head, Adobe Digital Learning Services - Americas

'CEdMA Europe has created an impressively comprehensive reference guide for the technical/customer training business. Every level of training manager (from novice to expert) can leverage this deep dive into all aspects of the training business. Excited to see the sections on offering managements and business development/marketing which cover topics that are often overlooked by many training organizations.'

Terry Vyas
VP Education Services, PTC

'This valuable book fills an important gap in the current literature on training and its management. For too long training in general, and technical training in particular, have largely been managed ad hoc, with everything from processes to strategy either inherited from the past or patched together on the fly. This volume takes a forensic, detailed look at every aspect of the delivery of technical training and what is necessary to make a success of it – emphasising the importance of business alignment but also exploring everything from channel partnerships to the legal issues and managing your team. It will be essential reading for anyone in charge of a technical training team.'

Donald H Taylor
chair, Learning and Performance Institute