COVID-19 update: BCS Publishing is open for business – All orders are currently unaffected.

NLP for Business Analysts

Developing agile mindset and behaviours

By (author) Peter Parkes

Publication date: 24 Oct 2016

Method and process are important in business analysis, but knowing how to use them is even more so. As a business analyst you can increase your effectiveness most by developing your soft skills, recognising that finesse can be more effective than force. Once developed, you will find that these skills are transferable across project types and whole industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even better leader.
Dr Peter Parkes has held programme director roles in the private and public sectors, public private partnerships and ‘Big 4’ consultancy practices. He is a Fellow of BCS, The Chartered Institute for IT, the Association for Project Management and the Chartered Management Institute. With the APM he is a Trustee and Board Champion for best practice groups and regular speaker on aspects of project management. He is a professional member of the Association for NLP and an NLP Master Practitioner.

Dimensions: 244x177mm

Print ISBN-13: 9781780172811

Ebook ISBN-13: 9781780172835

256 pages

Imprint: BCS, The Chartered Institute for IT


Part 1 The world of business analysis
Part 2 The world of NLP
Part 3 Bringing the two worlds together - putting NLP into practice for business analysis

The book is essential for everyone who is involved in business change. Peter Parkes emphasises the need for self awareness and soft skills to deal with internal and external stakeholders.

Soheir Ghallab

Peter has done a great job of bringing the generic tools of NLP into a pragmatic framework to help with business analysis.

Paul Matthews

As the role of BA is growing to be more and more strategic, effective use of soft skills and stakeholder management will distinguish great BAs in the near future. The approaches proposed in this book definitively benefit the development of these required skills.

Marc-Andre Langlais

‘Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner.’

Rod Sowden
board director at Centre for Change Management, lead author of ‘Managing Successful Programmes’, MD

‘At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours.’

Stuart Packham
Talent Solutions Director for Technology, Change & Digital Transformation

‘At PMI we are keen for the BA and PM to work better together, and have products in both of these areas. This book demonstrates the NLP approach and toolset for developing effective behaviours for realising benefits from change management. We are pleased to endorse it.’

Yohan Abrahams

‘Peter is an impressive coach with an extensive professional experience. His long experience as an NLP practitioner allows him to initiate amazing transformational experience.’

Nadir Belarbi

‘In order to work in an agile environment, the modern BA needs to develop a corresponding agile mind-set and behaviours.’

Brian Wernham
author of Agile Project Management in Government

'Businesses are made of people. Peter Parkes combines his extensive knowledge of NLP and the world of business to bring you an essential toolkit.’

Ewan Mochrie
NLP Master Trainer & MD

‘Peter Parkes, one of our associates, showed that NLP can provide a structured approach (dare I say, a method) to inter-personal and intra-personal techniques in a way that process and task oriented people can relate to and apply.’

Andy Murray
lead author of PRINCE2 (2009 refresh) and partner