Digital Transformation

A guide for leaders and managers

By (author) Bob Black

Publication date: 27 Jul 2020

Digital transformation is the phrase used to describe the response of organisations to the fast pace of digital technology and its impacts both on business and consumer habits. The pressures and opportunities the digital world presents are extensive and require a far reaching response for an organisation to be effective and sustainable. This book will help managers to make sense of this world and guides them, with practical advice, on how to respond. Key areas of digital organisations and how they operate are covered, including new organisational models and relationships, new skills and ways of working, focus on user experience at the heart of planning and the rise of data in decision making.