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Business Writing for Technical People

By (author) Carrie Marshall

Publication date: 12 Nov 2018

Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Dimensions: 198x129mm

Print ISBN-13: 9781780174457

Ebook ISBN-13: 9781780174433

84 pages

Imprint: BCS, The Chartered Institute for IT

  • What is Business Writing?
  • Learning to Write Without Fear
  • Think Before You Ink
  • Choose Your Weapons
  • Fight the Flab
  • Junk the Jargon
  • Make Your Case
  • Writing For Robots: Business Writing for the Internet
  • Be Your Own Audience
  • Communicating Goodwill and Delivering Bad News
  • What To Do When the Words Won't Come
  • The Business Writing House of Horrors
'If you have an important message to craft and you find yourself staring at a blank screen wondering what to say and how to say it; this is the book for you. Carrie takes the fear factor out of writing. Her clear tips and guides will make your writing instantly more readable. Practice what Carrie preaches and start to get complements on the style, persuasiveness and impact of your written work. Don't write another word until you have read this book from cover to cover.'

Prof. Brian Sutton
Professor of Learning Performance at Middlesex University and author

'An easy read that gets straight to the point, providing explicit do’s and don’ts, with IT-related examples and analogies. It is a handy, relevant collection of pointers that is readable, entertaining and useful. Most importantly it dispels the fear associated with the idea that writing is a mysterious process. Read it through once, to learn the rules. Keep it at your side as a quick reference, to keep you on track as you cement your skills. There are lots of books about writing, this one is very practical and targeted, and forms an excellent foundation on which to build good written communication in an area that is often accused of falling short. It should be part of every induction pack as required reading.'

Tracey Torble
ITSM specialist, manager and writer

'I thoroughly enjoyed reading this book...It’s a worthy addition to the BCS books series, and would be an excellent purchase for anyone that wants to improve their methods of communication. 10/10.'

A P Sutcliffe MSc, MBCS