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Business Cases That Get Results

By (author) Carrie Marshall

Publication date: 31 Jan 2019

A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
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Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Dimensions: 198x129mm

Print ISBN-13: 9781780174556

Ebook ISBN-13: 9781780174570

60 pages

Imprint: BCS, The Chartered Institute for IT

  1. Introduction: What Is A Business Case?
  2. The Key Questions Your Case Needs To Answer
  3. The Importance of Identifying Every Stakeholder
  4. How To Structure Your Business Case
  5. Benefits and Outcome Analysis 
  6. Thinking About Risks
  7. ROI: What It Is and Why You Need To Show It
  8.  Internal Opposition: The Enemy In the Ranks 
  9. Making Your Case With A Presentation
  10. The Importance of Editing
  11. Submitting Your Business Case 
  12. Afterword 


'A highly valuable resource, and one that would be well worth keeping to hand.'

A P Sutcliffe, MSc, MBCS

'Presents a practical and down to earth approach to business case development.'

Peter Wheatcroft
Moderator for the UK IT Industry Awards, author of BCS books World Class IT Service Delivery; Service Desk and Incident Manager