COVID-19 update: BCS Publishing is open for business – All orders are currently unaffected.

Writing in IT bundle

Combined Business and Technical Writing series

By (author) Carrie Marshall

Publication date: 01 Jun 2020

In this 4-book set, author and broadcaster Carrie Marshall explains key approaches to business and technical writing for business success. In Business Writing for Technical People you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious. Technical Writing for Business People shows you how to achieve clear and precise technical writing. Whatever the content or context, in this book you’ll discover the essential tools and resources that you need to create technical writing that works for everyone. Engaging with customers through social media is essential for businesses in this day and age, but can be difficult to get right and even big brands can get it wrong. Writing for Social Media walks you through how to deliver maximum benefit for your business through your social media writing. in Business Cases That Get Results you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Book - £39.96
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Dimensions: 198x129mm

Print ISBN-13: 9781780175379

294 pages

Imprint: BCS, The Chartered Institute for IT

Business Writing for Technical People 
  1. What is Business Writing?
  2. Learning to Write Without Fear
  3. Think Before You Ink
  4. Choose Your Weapons
  5. Fight the Flab
  6. Junk the Jargon
  7. Make Your Case
  8. Writing For Robots: Business Writing for the Internet
  9. Be Your Own Audience
  10. Communicating Goodwill and Delivering Bad News
  11. What To Do When the Words Won't Come
  12. The Business Writing House of Horrors
Technical Writing for Business People 
  1. What is Technical Writing?
  2. Seven Steps to Heaven: The Technical Writing Cycle
  3. Know Your Audience
  4. Break It Down: The Importance of a Task-Based Approach 
  5. Assume Nothing
  6. Vanquish Vagueness
  7. Don't Be Yourself
  8. Stick To The Story
  9. Be Active: Why You Should Avoid The Passive Voice and Weak Verbs
  10. Diagrams, Lists and Graphics
  11. Everybody Needs An Editor
  12. The Technical Writing House of Horrors
Writing for Social Media
  1. What is Social Media?
  2. Know What You Want To Achieve
  3. Different Strokes For Different Folks
  4. Who Are You?
  5. Big Ideas In Small Spaces
  6. How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest
  7. How To Write Things People Want To Share
  8. Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content
  9. Timing is Everything: When To Post To Social Media
  10. Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong
  11. Do Not Feed The Trolls: How To Handle Online Unpleasantness
  12. Tools of the Trade: From Apps To Analytics
  13. Afterword
Business Cases That Get Results
  1. Introduction: What Is A Business Case?
  2. The Key Questions Your Case Needs To Answer
  3. The Importance of Identifying Every Stakeholder
  4. How To Structure Your Business Case
  5. Benefits and Outcome Analysis 
  6. Thinking About Risks
  7. ROI: What It Is and Why You Need To Show It
  8. Internal Opposition: The Enemy In the Ranks
  9. Making Your Case With A Presentation
  10. The Importance of Editing
  11. Submitting Your Business Case
  12. Afterword