Dr Debra Paul is a Chartered Fellow of BCS and is the Managing Director of Assist Knowledge Development Ltd. She is a regular speaker at business analysis conferences, a founder member of the BA Manager Forum and was the chief architect for the BCS Advanced International Diploma in Business Analysis. Debra developed the Business Analysis Service Framework. James Cadle is a Chartered Fellow of BCS and a BCS oral examiner, having worked in business analysis and project management for more than 40 years. As a director of Assist Knowledge Development, he has created and presented a range of courses in his specialist subjects. Paul Turner is a director of Business and IS Skills, specialising in the provision of training and consultancy. Lynda Girvan is Head of Business Analysis at CMC Consultancy Partnership. She has over 25 years experience in business analysis, agile development, agile coaching and transformational change programmes. Dr Peter Parkes is an NLP Master Practitioner. He has held programme director roles in the private and public sectors, public private partnerships and ‘Big 4’ consultancy practices.