Start-ups

A toolkit for entrepreneurs

Edited by BCS The Chartered Institute for IT

Publication date: 18 Dec 2012

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as 'Working the Crowd' and 'Master the Moment'
Ebook (VitalSource) - £2.99

Ebook ISBN-13: 9781780171654

84 pages

Imprint: BCS, The Chartered Institute for IT

Nature versus nurture in entrepreneurialism

Blast through the obstacles

Top tips for entrepreneurs

Five things to consider before starting your own business

From tissues to ‘wedgehogs’

Keeping on course

Business mentoring

Head off problems early – learning from CEOs

Finding a niche

Your online brand

Giving a start-up wings

Your social media success plan

From welfare to work

Setting up joint ventures

Patents and the phone wars

Doing business online

Being resourceful

Something for nothing? R&D tax credits

Useful resources