Start-ups
A toolkit for entrepreneurs
Edited by BCS, The Chartered Institute for IT
Publication date: 18 Dec 2012
Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as 'Working the Crowd' and 'Master the Moment'Ebook ISBN-13: 9781780171654
84 pages
Imprint: BCS, The Chartered Institute for IT
Nature versus nurture in entrepreneurialism
Blast through the obstacles
Top tips for entrepreneurs
Five things to consider before starting your own business
From tissues to ‘wedgehogs’
Keeping on course
Business mentoring
Head off problems early – learning from CEOs
Finding a niche
Your online brand
Giving a start-up wings
Your social media success plan
From welfare to work
Setting up joint ventures
Patents and the phone wars
Doing business online
Being resourceful
Something for nothing? R&D tax credits
Useful resources