Business Cases That Get Results

In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Digital Marketer

This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.

Writing for Social Media

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing.

Technical Writing for Business People

Technical writing needs to be clear and it needs to be precise. This book shows you how to achieve this and more. Whatever the content or context, in this book you’ll discover the essential tools and resources that you need to create technical writing that works for everyone.

Business Analyst

Careers in business analysis

This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools and commonly used methodologies and techniques. A visual career roadmap for business analysts is also included, along with case studies and interviews with practising business analysts.